October 23, 2008

private pick-up

ABC just made a relatively surprising move by picking up Private Practice for a full season. Ratings are at about 3.2/8 among the 18-49 audience with an average viewership of about 8.3 million. Definitely not stellar. To put it in perspective, it's a little worse than a mediocre CBS comedy.

That said, I have to admit that I still watch it. I don't necessarily enjoy it, but something compels me to keep it on my DVR. I blame Amy Brenneman (Violet) and Paul Adelstein (Cooper). Their characters are the strongest of the show, no doubt due to both actors' incredible talent. I don't know if it's enough to carry the show, but I'm thinking those power house actors (along with Taye Diggs and Tim Daly) are what motivated ABC to keep this one on for the full season. Better to hold onto them for as long as possible. Problem is, I'm not sure they can regain the viewers they have lost because it will always be seen as the not-better-than- Grey's-Addision-show. In this case, I think the spin-off factor hurt them, which is a shame because there have been some really interesting cases this season - much stronger potential than we saw in the abbreviated first season.

Having David Sutcliffe (Christopher of Gilmore Girls fame) on a recurring basis doesn't hurt either.


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